The Watertown Main Street Program invites the community to explore downtown Watertown during the annual Maxwell Street Days and Sidewalk Sales celebration set for July 19-22, 2017. In addition to the many sales and promotions that will be offered by downtown retailers, the Main Street Program will also host a Flashback Friday event on July 21 when participating businesses will stay open until 8 p.m. or later.

The Flashback Friday event series, launched in February 2017, seeks to recapture the nostalgia of days gone by when Main Street was the place to shop, dine and be seen on Friday evenings, and to introduce a new generation to the fun of shopping downtown on a Friday night.