2 Rivers Bicycle & Outdoor is a locally owned bicycle retailer carrying great bike lines like Trek, Surly, Salsa and All City. We have two locations, one in Fort Atkinson WI and the other in Watertown WI. The Fort Atkinson location opened in 2010 and Watertown in 2013. A majority of our customers are families and recreational riders looking to enjoy all the benefits that bicycling brings.  Many of our customers are new or just re-discovering the fun of biking again.

We have dedicated sales specialist for the mountain and road bike enthusiasts and really love helping educating new customers on all things cycling. No bike snobs here, just a great team of people who know their products and are ready to help. Our slogan “Be Active, Be Fit, Inspire Others”, embodies what our staff believes in.

Join us for our group bike rides for all levels. See website for details.

We actively take trade-in bikes and offer a fair evaluation thru our partnership with Bicycle Blue Book. We service and repair all brands and provide help to any customers biking needs.

During the Spring, Summer and Fall, our Fort Atkinson store has a great canoe and kayaking rental program. We do 200-300 trips per year with people traveling from all over to enjoy the excursions. Both our locations have fitness classes, that include indoor cycling (e.g. spinning), yoga and other classes. In the winter months we also have ice skating, cross country ski and snowshoe rentals. We are a bike shop and a whole lot more.

Being in the bicycle industry also requires a level of help advocacy and giving back. 2 Rivers is a strong partner in the development of safe roads, bike trails and mountain bike trails. Many of the local projects that are improving the safety, awareness and availability for biking have the 2 Rivers team involved 365 days a year.