We here at the Jefferson County Area Tourism Council (JCATC) are really happy to share this news!
When we updated our website, enjoyjeffersoncounty.com, in April of 2021, after more than a decade with the former design, we knew we had a great new way to share all the tourism stories and options in Jefferson County to residents, business owners & employees, and visitors who were looking for ways to explore the world safely. But now we know just how much of an impact it’s made.
In 2021, our website reached 118,135 page views. This is a 100% increase from 2020 page views (54,913) and a nearly 50% increase from 2019 (81,154), which was our previous highest page view number. The website updates were possible when we utilized grant funding from a TRAVEL Grant awarded by the Wisconsin Department of Tourism in 2020. And we thank them so much for the funds and support! Our website designed by Jennifer Creative of Germantown, Wisconsin.
The increase in page views comes at a time when Jefferson County has partnered with Discover Mediaworks’ brand: Discover Wisconsin, on a three-year program to promote Jefferson County on their TV series, blogs, digital presence and shorts, and more. JCATC has been working with Jefferson County officials and Discover Wisconsin producers to help create interesting stories about the County’s best, and hidden, tourism treasures.
The Jefferson County episode is currently being filmed and expected to air in September 2022. Additional blogs, digital shorts, podcast opportunities, and episodes showcasing different Jefferson County tourism elements are expected to launch throughout the three-year program, ending in 2024.
So be sure to come back and visit enjoyjeffersoncounty.com to find out more information on Discover Wisconsin program elements and help us surpass 2021 website page views! And if you’d like to check out and “like” our Facebook and Instagram pages, that’s even better! If you add photos to your social media that you would like to be considered on our social media pages, and possibly in our future printed materials, be sure to include the hashtag #enjoyjeffcowi.
Thank you to all our JCATC members and our marketing specialist, Jen Erdman, for all their dedicated and hard work to keep showcasing the best Jefferson County has to offer. And thank you to you, for coming back to our website and being engaged with us. We thank each and every one of you and look forward to hearing how you enjoyed Jefferson County!
Katie is the President of the Jefferson County Tourism Council and the Tourism & Communications Director for the Village of Johnson Creek. Katie has been in public relations and marketing for over 25 years and worked with some of Milwaukee and Northern California's most sought after tourism attractions such as the Milwaukee Brewers, Milwaukee Public Museum, Milwaukee Betty Brinn Children's Museum, Milwaukee Chamber Theater, and the Sonoma County Museum. Her agency work also afforded her the opportunity to work with an array of clients including McDonald's, Coca-Cola, Gitano Jeanswear's sponsorship of Shania Twain's Tour, and many more. She is also an author, having penned the children's book, Balthazar the Pink, with her two sons. She is big on partnerships and brainstorming and loves her work with Johnson Creek and the Jefferson County Area Tourism Council.