Like many of you, I’m ready to bid 2020 farewell.

While this past year was certainly one of loss and heartache for so many, it was also one that shed light on processes that needed updating, correcting, or revamping. It also provided opportunities to recognize the things that do work well, like kindness and caring. A smile to your friends over zoom. A hand written letter from your family or friends. Paying it forward at the drive-thru. All these small acts of kindness deeply resonated this year more than any other year and were an ever important light in an otherwise dreary year.

For the Jefferson County Area Tourism Council (JCTC) we saw the best way to react to the pandemic was for our communities to band together and find ways to bring that smile to others. We knew it was a tall order when so many were, and continue to be, deeply affected by the worst pandemic of our lifetime. But we were committed to finding the ways we could keep connections going because when a community inspires others to keep going, it can make positive change. So when this passes, and it eventually will, we at JCTC are committed to continually bringing stories and events that inspire to your attention so you will remember us when you are ready to visit. We know that might not be today or tomorrow, but know we are here to welcome you with our small-town Wisconsin charm when you’re ready.

So here’s what you can expect from JCTC in 2021: a revamped guidebook to help share the unique stories only Jefferson County can deliver, a redesigned and more resourceful website, engaging blog posts from members of the community who work and live in Jefferson County, and future partnerships with nearby communities to help you expand your Wisconsin travel horizons close to home. Be sure to check out our website and sign up for our monthly newsletter. We have some wonderful writers and advocates for our communities and you’re not going to want to miss their voices! Last but not least – don’t forget to follow us on Facebook and Instagram where we’ll be able to communicate directly with you.

Thank you for being a part of our community in 2020. As always, we encourage practicing COVID-responsible safety guidelines and researching individual businesses and organizations for their their most-current hours of operation and COVID safety measures. Here’s hoping for a better and healthier 2021.

Tourism & Communications Director at | 920-699-2296, 105 | Website

Katie is the Tourism & Communications Director for the Village of Johnson Creek ( and is currently the President of the Jefferson County Tourism Council.