Jefferson, Where the experiences are real instead of virtual.

Outdoor Adventures

Around here, you can explore the outdoors 365 days a year! Bike, walk or run the Glacial River Trail. For the more adventures, hit the ever-growing Glacial River Trail Mountain Bike Park. Enjoy fishing, kayaking or boating on the Rock and Crawfish Rivers, and you might catch glimpses of our seasonal pelican residents. Take a dip at the Jefferson Family Aquatic Center or hit a few rounds of golf at the Jefferson Golf Course – Wisconsin’s ONLY 13-hole golf course! If you’re more into alley-oops and aciddrops, meet up at Riverside Skate Park for some gnarly tricks. Pick up fall favorites in town or enjoy a drive in the country for apple and pumpkin picking…and cider donuts! Once the snow flies, make a day of sledding and ice skating at the Jefferson Outdoor Ice Rink. Stroll through the Winter Nights, River Lights display in Rotary Park and sip some hot cocoa while enjoying the Holiday Parade of Lights.

Entertainment Extravaganzas

Around here, you can experience the life of a local any time! Rotary Park is hoppin’ with Concerts in the Park every Thursday night at 7pm from June-August. We love our festivals! Join us on July 3 for out Independence Day Celebration with family activities, contests, music and FIREWORKS! Got Goats? Yes, we do! Enjoy food, music, games, and GOATS at Goat Fest 2020 on July 5. From June-October you can also see the resident goats on Goat Island located below the dam or visit them via personal watercraft. Come down to Riblicious Rib Fest on July 25 for delicious food and great live music. Get the party started early on Thursday at the Rhythm’N’Ribs three-day music event featuring five bands!

Our German heritage runs deep and is celebrate during Gemuetlichkeit Days September 18-20. 2020 marks Gemuetlichkeit Days’ 50th Anniversary! Throughout the weekend, community members don their dirndls and lederhosen to celebrate their heritage with German food, contests and a huge parade on Sunday at noon. Festivities kick off at the May Ball on May 16 when the 2020 Gemuetlichkeit King and Queen are crowned (Jefferson’s best-kept secret). Prost!

We are so fortunate to have Jefferson County Fair Park right in our backyard. There’s something going on nearly every weekend at Fair Park! To highlight a few…the Jefferson County Fair will be held July 8-12 with this year’s theme being “The Year of the Goat”. Car enthusiasts will be in heaven at the Madison Classic Car Show & Swap Meet (April 24-26) and (September 25-27).

Dining Delights

Around here, our taste buds are happy all the time! Each morning starts with the heavenly scents from out local bakery and continues with our famous hamburger stand as the noon hour rolls around. Explore the tantalizing menus of our eclectic coffee houses, pubs and diners. Of course, we have some of the best Friday night fish fries; choose your favorite after you try them all! We are excited to welcome Stable Rock Winery: Urban Riverfront Winery to our downtown district family in the Summer of 2020!

Arts & Historical Journeys

Around here, we’re grounded by our historic roots and inspired by our surroundings. Here we encourage J-Walking…well walking around downtown searching for J Stops that is. Find all ten historical markers in the shape of a canoe paddle (J Stops) and then head to the Jefferson Historical Society for a deeper dive into Jefferson’s rich history.

See Jefferson through the eyes of an artist at Plein Air! Artists are invited to capture our historic buildings, churches, the beautiful Rock and Crawfish Rivers, landscapes and other points of interest throughout Jefferson over three days. Artists will be painting June 24-26 and awards will be presented the morning of June 27. Paintings will be for sale June 27 and 28 at the historic Woolen Mills.

Shopping & Lodging

Around here, the shopping & lodging is every season! Our quaint downtown is home to antique & consignment shops, with treasures tucked away in the coffee shops, bakery, spa, flower shop and even the drug store! You can find something for everyone on your shopping list anywhere in Jefferson. We are thrilled to highlight our newly renovated AmericInn. Book a room and stay awhile!

Events Hosted by Jefferson Chamber of Commerce

  • 2020 Holiday Buy Local Bingo

    Taking place at: Local Jefferson Businesses

    Friday, Nov. 20, 2020 - Sunday, Dec. 20, 2020

  • 2020 Holiday Parade of Lights

    Taking place at: Main Street: Parade Route begins on Main St. at Walworth Street, turns east on Racine Street and ends on Center Avenue.

    Saturday, Dec. 5, 2020, 5:30pm