Your Watertown Holiday Shopping Guide

Published On: Thursday, November 5, 2020By Categories: Blog, Special FeaturesTags: , , , ,

Saturday, November 28th is Small Business Saturday. #shopsmall is more important than ever this year.  As we watched our small businesses struggle through shut-downs, capacity limits, and added expenses of cleaning materials, our dollars are necessary to keep small businesses alive! Small businesses help communities thrive, ensuring local economies stay strong and vibrant.

While the economic impact is important in discussing small business, the customer experience is important too. Watertown is your one-stop shopping destination. Imagine 9-blocks of shops with unique gift items, nostalgic holiday displays, short lines at the register, and friendly customer service all around. Sounds good to me! Read on to see how you can enjoy a stress-free shopping experience this year, all in historic Watertown!


Ava’s-a posh boutique – 209 E Main Street:

Ava’s- a posh boutique is such a favorite, they recently moved to a larger location! You will want to set aside a good amount of time to browse this trendy shop. You will feel the Wisconsin pride in their merchandise, with board signs, hats, jewelry and even flannel tops displaying our great state. They have a vast collection of Vera Bradley purses, wallets, and accessories in a large variety of colors and sizes. You will also find great locally made jewelry, stylish clothing (including Silver Jeans!), fine soaps, accessories, and trendy furniture pieces. This shop is a must-see on your shopping tour.


Barn Owl Antiques & Treasures– 208 S First Street

New to Watertown, this shop is getting a lot of attention! Here you’ll find quality antiques, handmade items and treasures for all to enjoy. Follow their facebook page to get a glimpse of their ever-changing merchandise!


Bradow Jewelers – 217 E Main Street:

Bradow Jewelers is taking care of Watertown’s fine jewelry needs. Not only do they provide case after case of beautiful gemstones, diamonds, gold, watches, and more, they also provide engraving, repairs, jewelry cleaning and inspections. Looking for a one of a kind piece? They custom design, too! Bradow also offers a layaway program, free of interest so that you can start shopping TODAY.


Browns Shoe Fit Co – 212 E Main Street:

Having a hard time buying for the person that has EVERYTHING? How about a pair of UGGS at Browns Shoe fit Co? UGGS are the trend that we can all get behind because not only are they stylish, but they’re comfortable! Another brand you might see on the gift list is Birkenstocks. Browns has those, too. They also carry Dansko, Earth, Born, Sorel, Sofft and many other brand names in shoes, work boots, rain boots, athletic shoes, and more.


The Chic Boutique – 113 E Main Street:

The Chic Boutique is a must stop when gift shopping for the ladies in your life! Their selection of handbags alone is enough of a reason to stop in! Any color, shape, size and style is available for purchase. Next you will want to browse their jewelry, finding popular trends and one-of-a-kind pieces. Accessories abound with trendy hats, scarves, home décor, bath bombs, candles and so much more. They also have a beautiful selection of clothing items. Tops, bottoms, shoes, and dresses. New items are arriving all the time, in sizes up to 3X. Breaking news…They are now selling WINE! Another bonus to this store? Excellent customer service.


Clara’s Antiques & Collectibles/ Fox Music Co –  100 E Main Street

50-plus dealers showcasing an ever changing assortment of fine antiques and select collectibles from furniture to glassware and everything in between. Upstairs you will find Fox Music Co., an indie record shop, with every musical format available- vinyl records, CD’s, cassettes, 8 tracks, 78 record and cylinders. You’ll find old and new items for the collectors on your list.


Draeger’s Floral – 616 E Main Street

Surely you’ll need a bottle (or 2) of wine to enjoy over the holiday dinner table. If so, you’ll want to plan a stop at Draeger’s.  AKA, Watertown’s “wine stop.” Yes, this floral shop also offers a unique selection of bottled wines and accessories in their store. Stop in for their monthly complimentary wine tastings!


Far Horizons Imports – 413 E Main Street:

Far Horizons Imports has been a Watertown staple for over 35 years! If you can imagine the perfect store to find an unusual gift for that hard to please person, this is it! With every nook and cranny filled with the most eclectic mix of gifts, Far Horizons Imports is simply a fun place to shop. You will find jewelry, a large variety of cards, Russian nesting dolls, music, candles, incense, and accessories to name just a few. Many items are Fair Trade from places such as Indonesia, Mexico and Russia. They also carry Christmas ornaments all year with several exclusive Watertown ornaments designed by Hestia, which can only be found at Far Horizons.  Enjoy the experience, and cross some items off of your holiday gift list!


Hometown Pharmacy – 204 E Main Street:

The name of this business might surprise you, but enter their front doors and you will be greeted by a beautiful boutique selection of home décor, women’s fashions, jewelry, candles, Wisconsin sports team gifts and apparel, and so much more. Not only will you find the perfect gift in this shop, you will also find the perfect thing to wear to your holiday festivities. From a trendy suit jacket and slim dress pants, to that perfect little black dress, Hometown will provide. Their inviting window display will draw you into the holiday spirit. Take a step in and stay awhile!


Keck Furniture – 110 E Main Street:

They must be doing something right. Established in 1853, Keck Furniture of Watertown has been selling quality furniture to area residents and surrounding communities for over 150 years. Their beautiful downtown showroom will get you excited to update your home. You will find living room, dining room, bedroom, or home office furniture. Not sure how to coordinate it all? Keck also provides interior decorating services. This is sure to give you a great start to 2021.


Literatus & Co. – 401 E Main Street:

Aaaahhhh, take in the scent of freshly brewed coffee. At Literatus & Co., not only can you find the perfect book for the reader on your list, you can also take a much deserved rest. Slowly browse a wide selection of books and gifts, then sit and get cozy with an espresso, tea, wine, or pastry, all being served up with a smile.  The café happily offers free internet service and often hosts special events including author visits and live music. Enjoy!


Paramount Record Shop – 402 E Main Street:

Vinyls are back! At this specialty shop, you will be stepping into Wisconsin’s leading seller of rare, vintage, and used vinyl records. The business also offers new vinyl, stock audiophile import labels and special edition limited pressings as available, as well as turntables and accessories. The stock is constantly changing as collections come and go.  You might want to make this a regular stop throughout the year!


Pidder Padder Paws – 608 S Church Street:

Pidder Padder Paws moved out of their downtown location to a larger space just down the road. Not only does Pidder Padder Paws carry your quality pet food and supplies, they also carry the perfect toy or treat for your beloved pet. A display case full of doggie bakery items are available for the special occasion, along with any type of bone or chew toy you could imagine. This beautiful shop is unlike any other pet store you have been in. Don’t forget Fido this season!


Watertown Artisan Market – 111 N Fourth Street

This shop is a compilation of farmers, growers, crafters, bakers, artisans, wood workers, potters, and more. You’ll find a collection of Wisconsin based and local products when you shop here. Perfect, local gifts to send to your loved ones! (OK, you probably don’t want to send the fresh eggs, but you can enjoy them for yourself).


A to Z Vendor Market – 320A N Summit Avenue

After you have shopped the incredible options on Main Street, make sure to drive another 3 minutes past our downtown to visit A to Z Vendor Market. This shop offers a unique shopping experience where you will find items from 50-plus vendors, including antiques, canned goods, clothing, décor, furniture, jewelry, paint, and more! The shop is open 7 days a week. Many of the items are hand-crafted, and your gift purchase is sure to be unique!


Food & Beverage


Berres Brother’s Coffee Roasters – 202 Air Park Drive

First, grab your favorite coffee drink from the cafe, then get to shopping! There are over 100 specialty flavors to choose from, with all the beans being roasted on-site! Add some tea, or coffee accessories to complete your gift.  The shop also has pre-made gift baskets available for purchase. If you can’t make it to the shop, visit them online to have your items shipped worldwide!


Fendt Brother’s Meat Market – 303 N Fourth Street

Specializing in homemade German sausages, you can never go wrong with fresh meats from Fendt’s. 101 years in business proves that! They have excellent gift baskets for the foodie on your list.


Glenn’s Meat Market & Catering– 722 W Main Street

One stop at this shop will have your mouth watering! So many fresh meats to choose from for your holiday meal, and also an assortment of gift boxes for the meat lover in your life. A holiday steak box is always a winner! Glenn’s is also known for their vast assortment of brat flavors. Cherry, greek, reuben, and mushroom swiss are just a few you can purchase. Check out more options online!


Kraemer Wisconsin Cheese– 1173 N Fourth Street

All of your friends and family need to try this Wisconsin specialty! We’re so fortunate to have this shop in our neighborhood. But don’t worry, they’ll gladly ship right to your home. In fact, they ship over 500,000 pounds of cheese and cheese products every year! Their gift boxes are beyond compare. So get those gifts, but be sure to save some for yourself.



Robin Kaufmann is the Tourism Manager for the city of Watertown. She eats, sleeps, and breathes travel in her personal and professional life. She is the voice of Watertown Tourism, and the Facebook specialist for Enjoy Jefferson County Tourism.


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