Waterloo Economic Development

About this Partner

Find your path here. Small town charm just a short drive from Madison and Milwaukee.

Visit Waterloo, population 3,334. Our little hamlet offers easy access to bike trails and the great outdoors – explore the Waterloo Wildlife Area; enjoy the historic 60-acre Firemen’s Park overlooking the Maunesha River and experience our 40-acre nature preserve.

Whether it is a kayak adventure on the Maunesha River; a wedding reception or softball tournament at Firemen’s Park; relaxing at a live outdoor concert, or the Holiday Parade – Waterloo wraps it all in an easy-going, small town atmosphere.

The home of Trek Bicycle, McKay Nursery, Sussek Machine, Sheehy Mail Contractors, Van Holten Pickles, Jim’s Cheese, Ascend, Crave Brothers Farmstead, Ab E Manufacturing, BEEFnBEAKS Farms and many others, Waterloo is building business success stories each day.


The historic Fireman’s Park, est. 1905 features a variety of indoor and outdoor venues. It has a 500 seat Pavilion constructed in 1909. Throughout its history, the Pavilion has hosted events ranging from weddings to corporate events. 

Firemen’s Park is also home to a 108-year-old C.W. Parker Carousel. This city treasure, listed on the State and National Registers of Historic Places, has been restored to its original beauty. This marvel brings a smile to the faces of all who ride, whatever the age.

The Waterloo Regional Trailhead, is your starting point to the pristine 40-acre Dr. J.S. Garman Nature Preserve. The Trailhead features a conference room, an open air canopy, and restrooms. Hold your wedding or party at the Trailhead and have summer blossoms or fall forest colors for your background.


The Cinco De Mayo Celebration is May 5th with a day of live music, mouth-watering food and fun for all ages.

Join us for the July 4th Independence Day Celebration. You will experience the best fireworks in the area. Catch a baseball game. Dance to live music. Food, fun, games and prizes too!

Don’t miss the Firemen’s Parks Summer Concert Series. Relax and enjoy great tunes, food and friends. Check event listings in this publication. 

Since 1959, the Waterloo Chamber of Commerce has hosted Wiener and Kraut Day on the second weekend in September. A one day event featuring the heritage of Waterloo with delicious Wieners with or without Kraut and Music Festival. Along with a wonderful vendor market and activities for all ages. Take it all in on September 14th at Firemen’s Park and throughout Waterloo. 


You can experience Waterloo’s past and present indoors too. The Waterloo Antiques Mall, a renovated red brick warehouse, showcases an ever changing selection of antiques. 

Come take in a baseball game at Skalitzky Field in Firemen’s Park, the oldest active baseball field in Wisconsin first played on July 4th, 1905.

Take the Trek Bicycle Tour at its world headquarters. Get an inside look at this global company that started in a Waterloo barn in 1976. Tours are available at 10am on Wednesdays, are wheelchair accessible, last approximately one hour and are open to anyone 4 years of age or over. Call ahead to confirm your tour. 920-478-2191 x 12049

Step into the Waterloo Historical Museum and relive Waterloo’s history. The museum collection is located in the former St. Joseph’s Church erected in 1869. Open from Memorial Day through mid-September, Sundays 1-4pm. Call 920-478-8015 for more information.


Finding a friendly, casual bite to eat at a home-grown Waterloo restaurant is easy. The Eastside Diner and MT Bar offer daily specials. Scott Hartwig is behind the grill at Hartwig’s Diner making it fast, fresh and delicious. Come and enjoy one of the “famous” Crave Brother Soups!

Whether you live, work, are a returning friend or a first time visitor, Waterloo welcomes you to spend a day, a week, or a lifetime. Find your path here.

Contact Information
136 North Monroe Street, Waterloo, Wisconsin 53594, USA
Phone: 920-478-3025