Travel Stimulus Grant Program logo resized for JCTC site


The Jefferson County Area Tourism Council (JCTC) is thrilled to announce that it was awarded a TRAVEL Stimulus Grant from the Wisconsin Department of Tourism in the amount of $15,380. This grant will benefit our vibrant communities providing relief from the impacts of COVID-19 and support marketing to promote a safe and healthy experience for travelers and resident consumers amid the COVID-19 public health emergency.

Father and children fishing in Fort Atkinson

We are one of 158 Wisconsin tourism-related recipients of the Tourism Relief to Accelerate Vitality and Economic Lift (TRAVEL) Stimulus Grants awarded through the Wisconsin Department of Tourism which awarded nearly $12 million in total grants.

JCTC is currently exploring new ways to connect businesses to consumers and event planners to attendees in different ways amid our changing landscape during the COVID-19 pandemic. You will see updates to our website and social media platforms and new pushes for bringing our community safe and fun activities as we navigate through this difficult time.  In conjunction to our digital efforts, our 2021 Official Guide will also evolve.  Being awarded this grant enables us to recover and grow stronger in the future.

Our Member Communities

The TRAVEL grant will assist us in promoting our wonderful Jefferson County Area Tourism Council communities including:

We work closely with representatives from Chambers, Tourism councils, government entities and businesses in these communities.  We meet monthly via virtual meetings.  Interested in joining us? Email us at

Biking on the Glacial River Trail in fort Atkinson

Thank  you!

We appreciate the tireless efforts of Wisconsin Department of Tourism Secretary-designee Sara Meaney as well as Regional Tourism Specialist David Spiegelberg who meets with our group regularly to share information and provide guidance and assistance whenever it is needed.

WI Tourism Council Employees

The TRAVEL grant program was designed to help Wisconsin’s tourism promotion and tourism development organizations resume business operations and restore economic activity stemming from the COVID-19 public health emergency. The effort is funded through the state’s discretionary federal Coronavirus Aid, Relief, and Economic Security (CARES) Act dollars.

Congratulations to all!

The full list of tourism promotion and development organizations receiving grant funds is available on the Travel Wisconsin website.   We are thrilled for some of our member communities who were also awarded grants including the Fort Atkinson Chamber of Commerce, Village of Johnson Creek Tourism DepartmentWatertown Area Chamber of Commerce and the Whitewater Tourism Council,

Tourism is a pillar of our economy!

Tourism is an important pillar of Wisconsin’s economy and the industry saw its biggest year on record in 2019. Over 113.2 million visits statewide generated an estimated $22.2 billion, including $1.6 billion in state and local tax revenue. The tourism industry supports 202,217 full- and part-time jobs in Wisconsin and last year, the state achieved a return on investment of $95 in visitor spending per $1 of promotional spending.  While this data underscores that tourism is one of Wisconsin’s most financially valuable industries, the impact of tourism advancement activities upon Wisconsin’s economy stretches well beyond the tourism industry. The halo effect of tourism’s advertising and attraction of travelers is a significant asset in recruiting entrepreneurs, workers, students, retirees and investors.

King & Queen on parade float at Gemuetlichkeit Days parade

Enjoy Jefferson County!

We look forward to sharing all the fantastic, fun and safe places and activities enjoyed in Jefferson County in our upcoming Official Guide, website and newsletters!  Join our Newsletter Email list to get all the latest from JCTC! Also take a look at our weekly blogs highlighting our funky and fabulous communities.

Carol Sapienza is the General Manager at The Victorian of Cambridge offering luxury lodging and events.  Carol is also the Board Secretary of the Jefferson County Tourism Council and the Village of Cambridge Tourism Volunteer.